The Return to Office in Québec: 7 Real Estate Realities to Understand
The return to office is no longer a trend. It is a structural shift in the Québec real estate market. What we are witnessing is not a simple adjustment, but a redefinition of how workspace contributes to performance, culture, and asset value. Here are the 7 realities every owner, investor, and decision-maker needs to understand. […]
Housing Crisis: As Long as Scarcity Persists, Solutions Will Fall Short
Let’s be direct. Despite ongoing efforts, the strength of our current responses remains insufficient relative to the depth of the housing crisis. We have yet to fully grasp the destructive cycle we are in, one driven by scarcity, speculation, and increasing pressure on households. Yes, we must simplify and accelerate regulations to build more, faster, […]
Geopolitics and Oil Disruption: Implications for Canada
I wish I had better news to discuss, but the conflict involving Iran is dominating global headlines. We are living through a prolonged period of geopolitical tension: Ukraine, Gaza, Venezuela, and now Iran, alongside ongoing flashpoints such as Taiwan/China, India/Pakistan, and North/South Korea. These conflicts are no longer distant geopolitical issues. They are increasingly influencing […]
How Investing in Your Multi-Residential Building in Québec Can Unlock CMHC Programs
At Joe Rullier, we help multi-residential property owners in Québec reposition their assets to qualify for CMHC-insured financing programs. By investing strategically in energy performance, owners can improve NOI, extend amortization, and refinance on significantly stronger terms. The Québec Reality In Québec, many older multi-residential buildings are still financed conventionally, often with shorter amortizations and […]
How to Turn an Old Multi-Residential Asset into a Green Building
(and why starting now matters for future financing) Many older multi-residential assets hold untapped value, not through densification or aggressive rent growth, but through strategic green upgrades. Transforming an existing building into a more energy efficient, sustainable asset doesn’t require a full redevelopment. High-impact improvements often include: Upgrading heating and cooling systems (heat pumps, high-efficiency […]
Quebec Commercial Real Estate in 2026
A Data-Driven Outlook by Joe Rullier By 2026, the Quebec commercial real estate market will have completed something most investors underestimated in 2023 and 2024: a full reset. Not a crash. Not a rebound driven by speculation. A reset driven by math, fundamentals, and capital discipline. After two years of stalled transactions, wide bid-ask spreads […]
Soraya Martínez Ferrada: A New Era for Montréal Real Estate
The election of Soraya Martínez Ferrada as Mayor of Montréal marks a turning point for the city’s real estate landscape. Coming from both municipal and federal politics, she brings a pragmatic approach, a deep understanding of community realities, and a clear ambition to restore efficiency, coherence, and momentum to Montréal’s urban development. For investors, developers, […]
Quebec’s 2025 Municipal Elections: What the APCHQ’s Housing Recommendations Mean for Our Market
As someone who lives and breathes real estate across Quebec every day, I can tell you this: the next municipal elections in 2025 will have a major impact on our industry. The Association des professionnels de la construction et de l’habitation du Québec (APCHQ) recently released a series of recommendations for municipal candidates, and what […]
Why Specificity Sells: The $3.87 Million Lesson Every CRE Broker Needs to Learn
In the competitive world of commercial real estate, your words might open a conversation — but your numbers close the deal.
How Sam Zell Turned Distress Into a $5B Empire
From value-add apartments in Ann Arbor to billion-dollar energy companies, here are three lessons I’ve learned from studying his approach